Separating Fact from Fiction: Debunking Digital Marketing Myths


Range Marketing, founded in 2013, has served over 400 clients with its cutting-edge expertise in website design, search engine optimization, and social media marketing. With a team of dedicated professionals and proprietary SEO software, they have become Buffalo’s go-to experts in the digital realm. However, like any industry, the world of online marketing is rife with misconceptions and myths that can hinder businesses from achieving their full potential.

Myth #1: SEO is a One-Time Fix

Many businesses mistakenly believe that optimizing their website for search engines is a one-and-done task. The truth is, SEO is an ongoing process that requires continuous effort and adaptation to the ever-changing algorithms and search trends. Range Marketing understands this, and their team works tirelessly to stay ahead of the curve, ensuring their clients’ websites remain visible and relevant in the digital landscape.

Myth #2: Social Media is Only for Consumer Brands

There’s a common misconception that social media marketing is solely beneficial for consumer-facing brands. However, Range Marketing’s expertise has proven that businesses of all types, including B2B companies, can leverage social media platforms to build brand awareness, engage with their target audience, and drive conversions. Their strategies are tailored to each client’s unique goals and industry.

Myth #3: Website Design is All About Aesthetics

While an visually appealing website is undoubtedly important, Range Marketing recognizes that effective website design goes beyond mere aesthetics. Their approach focuses on creating user-friendly, intuitive experiences that not only captivate visitors but also guide them seamlessly through the sales funnel. By combining stunning visuals with optimal functionality, they ensure their clients’ websites deliver tangible results.

At Range Marketing, they are committed to dispelling these and other digital marketing myths, empowering businesses with the knowledge and tools they need to succeed in the online realm. By staying ahead of industry trends and leveraging their proprietary SEO software, they continue to deliver exceptional results for their clients, solidifying their position as Buffalo’s premier digital marketing experts.